The problem behind the problem
A business not growing is an outcome. The useful question is what is causing it.
FOR EARLY-STAGE FOUNDERS
Find what's holding your growth back. Fix the right thing.
I help early-stage founders understand what is getting in the way of growth, decide what needs fixing, and work on it.
Product. Customers. Positioning. Marketing. Sales. Growth.
See how I work →LATEST THINKING
What I'm thinking about.
Ideas and practical thinking about the problems that sit behind product and growth.
WHAT I WORK ON
Find the problem. Fix what matters.
Customers & Problems
Understand the customer, the problem, and what is actually happening before deciding what to build or change.
Product & Positioning
Work out whether the product solves a meaningful problem and whether the right people understand why it matters.
Marketing & Sales
Find better ways to reach the right people, communicate the value, and turn attention into real conversations and customers.
Growth
Look at the whole system to find what is limiting growth now — then decide what deserves attention.
HOW I WORK
Understand. Diagnose. Fix. Learn.
UNDERSTAND → DIAGNOSE → FIX → LEARN
What is actually happening? What do customers need? What assumption is behind the decision? What evidence do we have?
Then decide what deserves attention, act on it, and learn from what happens.
ABOUT
Product, customers, and growth are connected.
I'm Omoseebi Vincent. My work sits across product discovery, customer research, validation, positioning, marketing, sales, and product building.
More about my work →RESOURCES
Useful tools for the work.
Resources will appear here as they are published.